SPINACH CANNABIS: CAMPAIGN DEVELOPMENT
Developed a visual identity system, campaign tagline, and brand personality to establish Spinach Cannabis as a market leader in a saturated product category. Consistently pivot to overcome obstacles and bring unfiltered fun to life in the midst of an unforeseen global pandemic.
Social life meet Spinach™.
It fuels the fun that only friendscan have, the kind that’s worthtalking... and laughing… about,again and again.
The way to enjoy Spinach to its fullest? With friends. The way to enjoy friendship to its fullest?With Spinach.
And with a lineup of legendarystrains, there’s no telling whatmight happen.
But you can count on Spinach to help make good timeswith friends even better.
Puff, puff, pivot.
4/20 is like Cannabis Christmas,and Spinach wanted to celebrate ina big way. With 2020 keeping people apart, we still needed a way for people to have fun together. So the Cronos team turned an experiential brief into a social one, packing Twitter with something special: a choose-your -own-adventure romance between a man and his weed. The all-day affair got great engagement, as Spinach fans old and new helped reunite one man with his long lost lover: his misplaced 4/20 joint.
spinachcannabis.com | Copywriter: Alex Walentin | VP CD: Todd Thiry | SVP CD: Brandon Cox