STEM HOMELABS
DIRECT MAIL CAMPAIGN
How to keep young adults engaged in STEM in the midst of a global pandemic? STEM Homelabs! The team concepted playful, engaging boxes filled with ingredients for at-home experiment workshops lead by Kate the Chemist. The box design features illustrations of inspiring STEM leaders and becomes a self-contained workspace, complete with collectable art panels. The program is supported by a digital event micro-site and promotional content. The program has 100% retention rate and glowing student reviews thus far!
When ComEd realized schools wouldn't be opening for the new school year, we found a new way to power hands-on STEM learning. 5 unique boxes each transformed into a lab, complete with an experiment, instructions, and inspiration.
What’s a STEM HOMELAB? Well, it’s a lab experiment in a box. Even more, it’s a fun, exciting way to keep Chicagoland high-school students fired up about their possibilities in STEM, while keeping hands-on learning happening at home. Plus they’re led by the one and only @KateTheChemist and engineering mentors from ComEd. Here’s a peek from our first experiment, Solo Solar, where students built their own solar panels from scratch in under an hour.
![Solar-Derby-Option-2[3].png](https://images.squarespace-cdn.com/content/v1/5f57f0c8f45d3535cd4bf1cb/1610389405280-716HJQ8Z85O8TMBXQOX6/Solar-Derby-Option-2%5B3%5D.png)
Fun little social video to increase awareness for the STEM Homelabs program and inspire student participants.