We were tasked with presenting the humanity that’s at the core of your familiar corner store—Walgreens. The place you find yourself in the middle of the night, looking for cold relief for a sleepless babe, a quick cure to a UTI, or satisfaction for that snack craving. We partnered with new leadership, across 50+ unique brand teams, to drive reappraisal of a heritage brand, reintroducing itself as warm, welcoming, and unapologetically human.