Nature Made wanted leverage their sponsorship of USA Pickleball and join the conversation around America’s fastest-growing pastime.

We launched a limited-edition product with a flavor so polarizing, it was sure to provoke a response: pickle-flavored gummies. And we didn’t stop there … product drop was accompanied by a complete line of #ProPickle pickleball merch and a live-sampling activation at the US Pickleball Open in Naples, FL.