A brand with a 50 year legacy hadn’t refreshed creative in over a decade.
Research showed consumers recognized our brand by its distinctive assets, but they needed a fresh campaign to spur emotional connection and attract new buyers.
Start Your Day with Nature Made
After winning the business in summer 2021, we discovered that even though we’re #1 Pharmacist Recommended vitamin and supplement branded, references to science actually stressed consumers out and turned them off (think: scary google searches and fear of death). So, we developed a new brand platform based on our trusted history – we take care of you, so you can live carefree.
